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Lily Allen, a British singer and actress will open her new store in March 2010. Become the face of Chanel’s Coco Cocoon collection makes Allen interested to have her own fashion store. But she chooses the different way to market the products. If other celebrities tend to sell their goods, Lily Allen intends to rent clothes. “It’s about making fashion democratic. That’s the idea behind it” said Allen. So, she wants that people can be look very fashionable like celebrity without have to pay million dollars. Her rental fashion store will give the customers affordable price for every goods that are rented. The store will be named “Lucy in Disguise” and Allen partnered up with her sister to make the dream come true.
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